The Fleet Success
Playbook

Chances are, you weren’t formally trained on how to lead a fleet. And no one gave you a roadmap to follow—until now. The Fleet Success Playbook is your guide to building a safe, reliable, and efficient fleet that provides exceptional service.

Fleet Education - Success Playbook

Your Fleet Will Never Be the Same

The Fleet Success Playbook will forever change the way you see your fleet. Take it from Josh Turley, co-author of the book and CEO of RTA. As Josh says, “This book is about to ruin you—in a good way.” 

This book represents 90 years of combined learning from working with some of the top fleets in the world. It’s packed full of candid stories that illustrate common challenges, practical solutions, actionable tips, and real examples of how to run a successful fleet.

A Proven Framework

The Four Pillars of Fleet Success

You’ll learn about common challenges, practical solutions, actionable tips, and real examples using the Four Pillars to Fleet Success—a proven framework to measure your organization’s performance across four areas core to a healthy operation.

Stakeholder Satisfaction

Living up to the expectations of those who depend on the job you do—customers, community, and upper management.

Intentional
Culture

Purposely deciding the type of environment you want to foster across your fleet and taking ownership of shaping that identity.

Resource
Efficiency

Making the best use of your two most finite resources—time and money.

Risk
Management

Proactively identifying, assessing, and controlling the threats to your organization and stakeholders.

The Fleet Success Playbook

Fleet Education - Success Playbook

Meet the Authors

Josh-Connect-2024
Josh Turley
CEO & Owner, RTA
Steve Saltzgiver RTA Fleet Headshot
Steve Saltzgiver
Sr. Fleet Consultant, RTA
Jeff Jenkins headshot
Jeff Jenkins
Fleet Expert
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Josh Turley
CEO & Owner, RTA
Josh Turley is the CEO of RTA: The Fleet Success Company and has spent more than two decades helping fleet organizations improve their operations through better leadership, stronger culture, and proven management systems. As the driving force behind RTA's mission to help fleets succeed, Josh has helped hundreds of public and enterprise fleets create more intentional organizations where people thrive and performance follows. A frequent keynote speaker, co-host of The Fleet Success Show podcast, and co-author of The Fleet Success Playbook, Josh is passionate about helping fleet leaders work on their organizations instead of constantly working in them. His expertise in leadership development, organizational culture, and fleet operating systems has made him a trusted voice for fleet professionals looking to build teams that consistently deliver safe, reliable, and accountable service.
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Steve Saltzgiver
Sr. Fleet Consultant, RTA
Steve Saltzgiver is one of the most accomplished and respected leaders in the fleet industry, with nearly five decades of experience leading complex fleet operations across government and private industry. His distinguished career includes executive leadership roles as Director of Fleet Operations for the States of Utah and Georgia, Vice President of Fleet Operations for Coca-Cola North America, and Vice President of Fleet Management for Republic Services, where he successfully transformed fleet organizations and improved operational performance at scale. Steve's contributions to the profession have earned him induction into the Government Fleet Hall of Fame, the prestigious Legendary Lifetime Achievement Award, and recognition as a longtime 100 Best Fleets judge and former NAFA Board Member. Today, he continues to mentor fleet leaders across North America, sharing practical lessons in leadership, performance improvement, and building organizations that stand the test of time.
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Jeff Jenkins
Fleet Expert
eff Jenkins brings more than 20 years of executive leadership experience spanning transportation, logistics, fleet operations, and enterprise SaaS. Throughout his career—from dispatcher and operations leader to COO and CEO—he has helped organizations solve complex operational challenges, lead large-scale transformations, and deliver sustained business growth through disciplined leadership and customer-focused strategy. Jeff has led multimillion-dollar cost-saving initiatives, scaled recurring revenue, unified operations across multiple business units, and built high-performing teams by focusing on the intersection of people, process, and performance. As a three-time published author, co-host of The Fleet Success Show podcast, executive coach, and co-author of The Fleet Success Playbook, Jeff shares practical leadership lessons drawn from decades of real-world experience. His passion is equipping fleet leaders with the mindset, systems, and confidence they need to build resilient organizations that achieve lasting success.

Playbook Sightings

Playbook Sightings

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The Fleet Success Playbook

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