Back in 2010, we defined a perfect storm—the intersection of ever-increasing asset complexity and technology coupled with the severe loss of institutional knowledge rapidly exiting the fleet industry as veterans retire. Unfortunately, this phenomenon has left a chasm when it comes to those with hands-on experience versus those with theoretical knowledge.
Regrettably in today’s fleet industry, we’re in this perfect storm, and it’s easier than ever to find voices calling themselves experts. They’ve attended conferences, earned certifications, built apps, hosted podcasts, and written articles.
On paper, they seem more than qualified to lead a fleet.
But are they just as qualified off paper?
The difference between understanding fleet theory and managing a real fleet operation is big, and critical. It's one thing to talk about best replacement cycles in a keynote presentation—it’s something else entirely to present your case to the finance team with 15-year-old trucks on the road.
Fleet runs on execution, not academic knowledge.
Managing the fleet means navigating with limited resources, workforce shortages, aging assets, regulatory compliance, political pressure, and rising customer expectations—all at the same time. There’s almost never a perfect scenario, and success hinges on the ability to make practical, effective decisions in less-than-perfect conditions.
Leaders who focus only on theory often struggle in the real fleet management world. They might understand best practices in theory, but they haven’t lived the day-to-day pressures of executing the complexities of a real fleet operation. They’ve never had to explain to a government official why a 2030 EV conversion mandate is impractical given supply chain limitations and infrastructure gaps. They haven’t fielded calls when a critical asset misses its PM due to a staffing shortage or a department’s failure to bring an asset in for maintenance.
Long story short: They haven’t sat in the seat.
Being able to quote best practices doesn’t equal the ability to apply them when the rubber meets the road. Great fleet leaders are those who understand how to translate ideas into executable actions within the real-world constraints of the operation.
Without firsthand experience, leaders rely on dream scenarios—the ones where everything goes according to plan. But most fleet managers will tell you that’s not the reality for fleets.
Plans look great on a spreadsheet until a technician calls out with the flu, a part is delayed due to supply chain issues, or political pressure and lack of funding delays your replacement strategy. Theoretical leaders can unintentionally implement processes that work in principle but fail in practice because they don’t really understand the shop or fleet dynamics. When that happens, they can blame the system or the workforce, rather than accepting that their approach lacked operational footing.
On the other hand, experienced leaders know how to assess whether a strategy will work for their specific fleet or not. They account for their team’s abilities, the organizational culture, and the broader political landscape. They adapt theory to fit the fleet, instead of the other way around.
Fleet managers who’ve spent time in the trenches understand:
And above all, they understand the value of the Four Pillars of Fleet Success: Stakeholder Satisfaction, Intentional Culture, Resource Efficiency, and Risk Management.
These pillars aren’t just theoretical ideas. They’re guiding principles that real-world fleets apply every day.
The pressure on fleets to evolve is increasing. Electrification, automation, compliance, artificial intelligence, and rising costs demand experienced, informed, agile leadership who have theoretical capabilities. But that leadership must be grounded in practical understanding.
The fleet leaders best equipped for the future are those who have learned from the past (e.g., those who have seen plans fall short, adapted on the fly, and led their teams through periods of uncertainty.) These are the leaders who don’t just talk about success—they’ve actually achieved it.
If you’re building a fleet team—or stepping into a leadership role yourself—prioritize experience. Prioritize leaders who know the work, understand the people, and have weathered the real-life challenges.
Credentials matter. But context and hands-on experience matter more.
Fleet operations are complex, dynamic, and often underappreciated. The leaders who succeed aren’t necessarily the most credentialed—they’re the ones with battle-tested scars, judgment, humility, and a deep understanding of what it takes to keep fleet operations moving forward.
Because when everything goes wrong—and at some point, it will—you want someone who’s already navigated those storms, someone who doesn’t know the playbook but has played the game and won!
Want to learn more about fleet leadership? Request your free copy of The Fleet Success Playbook today and see what it really means to lead a successful fleet.