Episode 185: Underdog to MVP: Promoting Yourself (and Your Fleet) the Right Way

Episode Summary

In this spicy episode, Marc Canton and fleet powerhouse Facundo Tassara dive deep into the fine line between self-promotion and arrogance in the fleet industry. They talk about why fleet managers must champion their teams and accomplishments—and how to do it without turning people off. From elevator pitches to dressing the part, Facundo shares battle-tested tactics to elevate your fleet’s reputation and your own leadership status. This is a masterclass in storytelling, relationship-building, and knowing your KPIs cold. Oh, and there’s a $200K mistake that somehow turns into a win. You don’t want to miss this.

“If you’re not telling your fleet’s story, who will? Just don’t forget to dress the part and know your elevator pitch—preferably before the city manager gets off on the 8th floor.” – Facundo Tassara

Key Takeaways

• Promote your fleet’s success, not just yourself.
  
  
• Build strong relationships with internal stakeholders—city managers, purchasing, sustainability teams.
  
  
• Dress the part: Visual perception matters more than we admit.
  
  
• Always be ready with your elevator pitch (and know who’s in the elevator with you).
  
  
• Use data storytelling: Metrics are meaningless if they’re not contextualized.
  
  
• Repetition is key: Tell your story often and to the right people.
  
  
• Build trust before you ask for funding—or forgiveness.
  
  

Speaker Bios

Marc Canton
Head of Product & Consulting, RTA
With a background in consulting and analytics, Marc now leads the design of tomorrow’s fleet management software—one that meets real-world needs in the shop and the boardroom.

Facundo Tassara
Fleet Success Manager at RTA, former government fleet manager, and all-around fleet rockstar. Facundo blends operational expertise with infectious energy and a killer instinct for storytelling that gets results.

PODCAST HOT TAKES:

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Fleet Procurement Fail? How a $280K Mistake Turned Into a Win with City Leadership