Most fleet operations’ biggest hiring needs are drivers and technicians.
According to the Bureau of Labor Statistics, “Employment of automotive service technicians and mechanics is projected to grow 6 percent from 2016 to 2026.”
This means the demand is growing for technicians. With numerous fleet operations in the need for mechanics, get tips on how to attract new hires to your operation.
In the past, fleet operations might have been able to recruit new technicians through traditional methods like a single job posting or asking current employees for referrals. In this competitive market, operations also need to look to modern methods. Job seekers tend to start their job searches online. An operation’s job postings need to be posted on their website and written in a way that will allow them to show up during an online search – including using specific keywords that job seekers might be searching for.
Operations should also utilize social media to post jobs on their operation’s profiles, including LinkedIn, Facebook and Twitter. This will allow more technicians to see the opening and let others share the job on their own profiles or with peers they know are looking for jobs.
Fleet operations can get ahead of the competition by forming relationships with local trade or technical schools. Working with the schools will let the operation get exposure to new job candidates before they start their job search. It also assures the operation it is recruiting trained technicians who meet the school’s requirements. These partnerships can take many forms, including having members of the fleet operation teach or speak at the school, attending job fairs or working with the school as needed on projects or training.
As a younger generation of employees enters the work force, new expectations of a workplace are coming with them. This can include perks such as allowing mechanics to have more control over their schedules, offering breakroom amenities like complimentary snacks and beverages, and ongoing training opportunities to further their education and skills.
Fleet operations need to be where the job applicants are when recruiting new hires. Attending job fairs will help fleets gain exposure in front of a large group of job seekers. Attending these will also allow operations to meet with potential candidates in-person and see if they might be a good fit.
Marketing the fleet operation as a whole will help technicians be more aware of the operation and encourage them to seek out job openings as they become available. Increasing the fleet operation’s awareness in the industry and improving its digital footprint will allow the job postings to show up in more job searches.
When technicians are weighing multiple job offers, compensation will always be a large deciding factor. Operations need to ensure they are offering competitive wages to new hires. Technicians also expect to receive the following benefits: medical, dental and vision insurance; 401k plan; and paid vacation days.
To learn how RTA Fleet Management Software can help your fleet operation, contact us today to schedule a free demo.