Fleet Technician Shortage: Questions and Answers for Fleet Managers

Why can’t fleets hire technicians right now?

There is a nationwide shortage of technicians—across dealerships, shops, and fleets. The reasons include low wages, limited awareness, poor recruiting, and competition from other trades.

Are Gen Z workers interested in technician roles?

Yes—but not in automotive. They’re choosing HVAC, electrical, and plumbing instead. These trades pay more, are easier to enter, and allow more independence.

What makes fleet technician work less attractive?

• Higher complexity (electrical, mechanical, HVAC skills required)
• Less visibility and respect
• Limited career paths
• Poor pay compared to similar trades

What should fleets do to recruit better?

• Build relationships with local trade schools
• Create internship and mentorship programs
• Showcase clean, modern shops
• Offer competitive wages and clear growth plans
• Use modern marketing and storytelling

What role does pay play?

A massive one. Fleet techs often get paid less than HVAC techs—even though their jobs are more technical. HR needs to compare wages to actual threats, not just neighboring cities.

Can culture help retain talent?

Yes. A strong, supportive culture can keep techs engaged—even at slightly lower wages. But culture alone isn’t enough if the pay is far below market.

Final tip?

Start recruiting now. Don’t wait for someone else to fix it. You’re in a war for talent. Own your pipeline, improve your pitch, and fight smart.

This article is inspired by a recent episode of The Fleet Success Show podcast. Check out  the full episode here: